Film Marketing: How Independent Film Makers Can Promote a Film Costing $15,000 or less!
ch_client="articlealley";
ch_type="mpu";
ch_width=550;
ch_height=250;
ch_color_title="006699";
ch_color_site_link='006699';
ch_non_contextual=4;
ch_noborders=1;
ch_vertical="premium";
ch_font_title="Arial";
ch_font_text="Arial";
ch_sid="A1_550x250_No1";
var ch_queries=new Array( );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if (ch_selected
Online Film Marketing - and insiders guide!
First coming from all there's two main elements to the marketing of your respective movie:
1. Offline - major premieres, a movie festival, electronic press kits, any down to earth publicity
2. Online - viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmark management - something that is definitely an 'internet' based opportunity. Let's examine how we can use social bookmarking and web2.0 to maximise these opportunities.
Introduction
It is evident that different films, types and genres demand a different amount of approach, however there are several general rules that one could follow to create high traffic levels on the web.
Where's the best place to operate a vehicle all this traffic? I would suggest perhaps your personal movie website is the best place to start, but equally it could be a blog (especially in the first stages of the production so you don't yet have got imagery) or perhaps a Facebook Page, or any other website which I'll talk about later.
Your Movie Website
A domain can be purchased relatively cheaply which is worth building a site that fits the design in the movie - a horror - clearly must have another style to your romantic comedy. When building your internet site you should optimize for search engines like yahoo and there are several basic rules to consider - and your internet site has to be optimized for what are called 'On-page factors':
1. Put some written content on the page - Google and other engines like google focus heavily on text based content etc your opening page ensure that that is there and available for google to find out - it should not be image based, and when you are doing use images make sure you place keywords in them! i.e. rather than 1234.jpg refer to it HorrorMovie.jpg. In this way it really is visible to search engines like yahoo.
2. Keywords - keywords push traffic towards your website and for that reason most of your keywords must be a part of your: title, H1, H2, tags, meta description, (of course, if it is possible to URL) - use different keywords per page of your respective site. Use the keywords at the beginning of the description.
3. Do your market and keyword research - it is no use entering keywords that have a huge level of competition since it's unlikely that until you have a huge PR budget and several excellent sites linking for you that you'll ever actually be competitive of these keywords. It is best to use what are called 'long-tail keywords'. Typically this means instead of 'Romatic Comedy' as your keyword, you might choose 'Action Flick for Girls'.Targeted and much more likely to peak a pastime.
4. The order of the keywords matters, be sure you are consistent.
Now these on-page elements, which you have the ability to control, take into account a probably 1/3 in the traffic that is to be driven to your web site. The rest emanates from 'Off-Page' elements which are absolutely important to how they are driving traffic in your website.
What are off-page factors? Off-page factors are items that are effectively outside your control. Backlinks - i.e. links off their websites and pages which link directly for your website. Certain websites may have more 'authority' as opposed to runners and thus command greater respect from Google and backlinks from these sites will push you up the rankings. However there are methods of accomplishing this yourself inside them for hours 'influence' within the engines like google.
Here's what I am going to suggest you do. It will be annoying, and take time but keep in mind that the rewards are actually worthwhile. We should create accounts on the following websites and then make an effort to link through for a blog or website:
1. Digg
2. Propeller.com
3. Del.icio.us
4. Mister-wong.com
5. Hubpages - write articles about your film, what exactly is active in the making in the movie etc.
6. Squidoo - develop a 'lens' to talk about assembling your project
7. You Tube - use video in promoting your film and push traffic towards your website
8. StumbleUpon
9. Mixx.com
There are of course, some sites which have been left over list, quite deliberately, that sites should be utilized to give you a major method to obtain traffic and promotion in your production:
1. Facebook - the well-known choice since it really is an easy task to invite friends and family and obtain them onboard to check out you, along with keep them updated while using latest developments on the movie project.
2. Twitter - an incredible way to get fascination with your film to thousands!
(For both with the above see the brilliant Mashable.com for nice methods to effectively make a group of followers about this platform also it would be impossible will be able to add to it - its that good!)
3. One Fat Cigar - a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It's good because as soon as is available the idea/script to your project you have the ability to really advertise it from day one, and commence the marketing there and then to ensure that once you might be finished the assembly you already have a following. There's a great networking tool too and it's also also possible to cast and crew your project from the site.
So what can you do to build more followers and fans?
1. Content is king - with no a significant amount of excellent content nobody will become a lover, once you might have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.
ch_client="articlealley";
ch_type="mpu";
ch_width=550;
ch_height=250;
ch_color_title="006699";
ch_color_site_link='006699';
ch_non_contextual=4;
ch_noborders=1;
ch_vertical="premium";
ch_font_title="Arial";
ch_font_text="Arial";
ch_sid="No2";
var ch_queries=new Array( );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if (ch_selected
2. What types of content work?-
a) You're a show maker - use film content!!! Film the 'makings of' as it happens, conduct video blogs of one's crew, interview the cast and crew (p.s. release forms!), where are you currently filming? why? what's difficult about the next stunt you are going to pull?
b) Stills photographs - essential! imagery and styling always boost the movie and give the viewers an insight into the fabrication
3. Frequency - Updates a few times weekly are perfect, it could just be an item to camera discussing where you might be using the production and status updates can be done whenever there is something interesting to convey, perhaps 2/3 times daily.
4. Interact - you will want to have a go at your group of fans? inquire further questions, talk to them and allow them to think that they've got direct access for you, the film maker. In this way the tie is an emotional one.
5. Share - recommend other top quality film projects you've got been following - your fans will thank you for bringing another exciting production on their attention, which present you as a 'cool' authority and generates trust together with your fan base.
6. Be Interesting - do issues that are great, and show the more interesting side of film making - the characters, troubles, the issues in achieving certain shots.
Once you might have a group of followers it is possible to then drive the fans to do what you want them to - get your DVD, be careful about your film inside the cinema, look it over in a festival, or even petition a distributor!
(In terms of One Fat Cigar, fans can sign up for free towards the site, but you'll need premium membership in order to create projects however the membership charge isn't significant high are discount opportunities for launch to fans of the Facebook page and 500 free 12 months premium membership available. We think it will easily be worth a punt!)
What to complete once you might have set-up your One Fat Cigar Project/Facebook Page/Website
While it's likely that you will get a fair few fans simply by having assembling your shed up about the site, it really is also important to market any project for the search engines like yahoo.
1. Use a number with the high authority sites (Digg.com/StumbleUpon etc.) listed above to link for your project on One Fat Cigar, Facebook and Website
2. Use Ping-o-matic.com to ping the address for your particular project
3. Link to your project through Twitter/Facebook and after that do status updates every time you post a new challenge about the One Fat Cigar site
4. Use keywords which is targeted on your keywords to link through for a page - i.e. in case your keyword is 'Psychological Thriller' make use of this text to link through in your project page on the One Fat Cigar site, instead of the name of one's film or perhaps the One Fat Cigar site. This makes it easier for keyword phrases to show up inside the search engines.
5.Put your One Fat Cigar link, links for a Facebook/Twitter and website from any pr releases maybe you have - that way the press have access in your material online for viewing.
6. Keep adding content - and don't forget that the fans will immediately have a chance transfer over for a next project therefore you'll begin promotion of the second movie from your running start!
Conclusion
So hopefully providing you with a solid basic summary of film marketing and promoting your film online and will begin to create interest about assembling your shed.So hopefully that delivers a great basic review of film marketing and promoting your film online and will begin to generate interest about assembling your project.
Don't forget you'll not get high within the Google rankings overnight, so you will must track your progress. You're not looking for the name of the movie, but you're looking to your competitive keywords. There are various rank tracking tools available to perform this.
To look for the top keywords Google provides its own tool to help get you started:
Susie Tulllett (former head of DDA's PR unit in Cannes for upwards of 10 years) self-help guide to Film PR is available on the One Fat Cigar blog.
Ross Grayle Jones is co-founder of One Fat Cigar.com a show website for individuals that love film.
http://seo-shortcut.blogspot.com
 |
0 comments:
Post a Comment