Marketing & Advertising :: Using Social Media to Increase sales that will create brand awareness
Using Social Media to Create Brand Awareness Companies are continuously launching marketing campaigns in order to promote their brand name and boost their sales. Some of they're highly successful ? Carlsberg?s slogan and advertising of ?probably the best lager on earth? generates excellent brand awareness and reputation. This then plays a part in increased sales and ultimately increased profits. However, many of these companies have large promoting budgets. What if your organization can't afford these marketing initiatives? This is where Social media marketing is available in. Most social media?tools?cost nothing to make use of and can provide the equivalent amount of marketing exposure regardless if you are only starting out or certainly are a giant conglomerate. This article explains ways to use social media to increase sales with a relatively affordable.
Firstly, let?s just dispel the myth that facebook marketing will not result in a direct boost in sales. Here are some examples to prove this: Sony announced in February that through Twitter that they had earned another ?1million in sales, Dell announced in June a year ago that their presence on Twitter included $3 million dollars increase in sales. You might reason that they're two big companies and so they have a brand reputation. However, other smaller companies have experienced increased sales through social media. John Fluevog Boots & Shoes Ltd, a smaller shoe making company in Canada, reported a 40% surge in sales in '09, a similar year it started facebook marketing, this is not by accident.
So how do social internet marketing contribute to increased sales for your company? Social media tools let you usage of millions of people. A television advert will get to the people watching then and provides for no interaction with the consumer. One tweet can reach lots of people. Sainsbury?s for instance regularly tweet their latest offers. Anyone planning to maintain it may simply follow Sainsbury?s on Twitter. This gives a much bigger potential consumer base and permits sales to raise, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which offers a forum for customer interaction thereby customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and have your organization noticed.
Social media marketing works in a similar way with kinds of marketing; it's viral. A small company initially works on a thing of mouth basis, people tell their friends. Social media, especially Twitter and Facebook, assist this ?friend? concept. People can present you with positive reviews, recommend your products or services and tweet about your business. This whole social community allows your business?s name and brand to be viewed with a tremendous amount of men and women. Continuous use of social media as time passes creates brand awareness and thus helps to improve sales. One of our clients, PeachorLemon, an automobile review website, gained over one hundred followers on Twitter within a week. This is a hundred more and more people who learn about promotions and will be offering, may tell their friends, check out the website or use other social media marketing outlets to say PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value.
The effect social media might have on brand awareness is very important down the road of smaller businesses online marketing strategy. Brand awareness is just one method by which sales are increased, there are many other important allies. However, because this article has demonstrated, creating brand awareness through social websites will surely have a huge influence on your company and revenues.
By Anthony O?Flynn
Search Engine Optimization Experts
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