Ecommerce :: Improving Traffic Statistics through New Content Generation: Big4.com (Page 3 of 3)
Big4.com has doubled both its key metrics ? monthly unique visitors and page views per unique visitor. While the publication?s share of the market remains to be small, it's growing very quickly. Big4.com facilitated this growth with t a web site online marketing strategy that dedicated to new content.
Big4.com started like a monthly publication. Generating approximately five articles each month, though, failed to give readers a reason revisit the site through the entire month. To remedy this concern, Big4.com moved to a weekly publication model ? publishing five articles weekly. Further, Big4.com has continued to grow this number, reaching approximately ten articles weekly with plans for more.
The increased number of content has created Big4.com a premier destination online for Big Four alumni. The website now attracts 20,000 monthly unique visitors ? double its previous number. Big4.com has doubled its other key metric, page views per monthly unique visitor. Big4.com was able to affect this transition over few months.
Big4.com was able to leverage its readers to the increase of content volume. Many readers, devoted to the Big Four alumni community, were eager to submit their very own content. As a result, internal writers became editors, and Big4.com surely could increase its pace and level of publication with little surge in cost.
The proliferation of content yielded an additional benefit ? syndication. Other online publications around the globe took an interest in Big4.com?s content, plus they carried the articles themselves ? while preserving Big4.com?s bylines. This implicitly increased Big4.com?s readership while functioning as advertising for Big4.com on other sites. The consistent republishing of Big4.com?s quite happy with attribution ended in the acquisition of numerous new readers as well as being a long-term, no-cost strategy for website promotion.
Conclusion
Think about your own small business on the web. You might have many of the same conditions that Big4.com did. Larger competitors enter your way without even noticing you. While you recruit a fairly steady flow of visitors to your site, you would be very pleased with more ? the truth is, you will need increased traffic. But, your financial budget just cannot handle expensive or sophisticated online marketing efforts.
Big4.com?s experience shows that strengthening your presence online does not have being expensive. Simply putting more content on the website yielded substantial most current listings for Big4.com, and the results have gained momentum. With little expenditure, Big4.3com has earned a fantastic return.
You will take good thing about Big4.com?s experience. Online growth doesn't need to become expensive, time-consuming, or sophisticated. You can leverage your company expertise to grow. Increasing your articles consistently and regularly makes it possible to promote your company, educate your clients, and attract start up business.
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