Search Engine Optimization :: Why A New Site May Get Sandboxed By Google
Did you already encounter the painful experience with launching a whole new website with no appear you do it just seems impossible to get the website show up in the top 10, top 20 or perhaps top 30 in Google's search engine rankings?
This is commonly known as the Google sandboxing effect. It doesn't necessarily eventually every new site, but experts believe it may well happen to about 60-70% of newly launched sites.
But, exactly what does it actually mean to "get sandboxed"?
Truth is, no-one knows exactly, except maybe a few engineers from Google. Most internet search engine experts think that there are many factors that trigger the sandboxing effect from the first couple of weeks after a brand new site has been launched.
It could happen that you simply launch a fresh site and after 1 week it appears at position 10 in Google (this obviously won't happen to get a competitive keyword, but for any long-tail keyword it is rather possible). You do some work with your brand-new site, you build some backlinks and suddenly, 1 week later the web page turns up around position 100.
That's typically an indicator your site got sandboxed. For certain keywords it appears as if that a whole new site gets sandboxed immediately, right after its launch.
Now, do you know the causes of a brand new site getting sandboxed?
As I mentioned above, no-one knows exactly, but below are a few in the reasons that seem to trigger the sandboxing effect:
* Building a lot of links too quickly.
* All backlinks are via one single source - for example, all backlinks are from social bookmarking sites.
* The site contains too much duplicate content. This may happen if content is drawn in from RSS feeds.
* There is a deficiency of anchortext variation - this occurs in the event the exact same keyword can be used for all backlink anchor texts.
* And as I mentioned previously, it appears as if certain keywords which can be highly competitive or that belong to your certain niche automatically trigger the sandbox effect.
Once your site continues to be sandboxed, there is not a real lot that can be done to leave it in a few days or weeks. Just be patient and wait. Create original unique content and build quality backlinks. Most sites are trapped in the sandbox for approximately 4-8 months.
So, it might happen that your site is stuck at position 100 for many months and after that suddenly it moves onto Google's best.
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