Teleseminar Marketing Funnel #2: Free Telesummit to Paid Class With Upsell to Private Coaching
If you have an following for the blog, newsletter, tweets or forum posts, is really a way to channel that following into lucrative teaching and coaching services. It involves the application of multiple teleseminars, that happen to be free or paid topical conference calls, plus the leveraging of other people's expertise and followers.
You may wonder why experts agree to be involved in such teleseminars without getting paid for their presentations. The answer is that experts understand that a well-promoted and well-executed telesummit exposes them detailed to individuals who haven't heard about them yet, who then can opt in for their marketing list, buy their books and other products and turn into their new avid followers.
Here are the steps to follow with this teleseminar marketing model.
Step 1: Set up and moderate a free teleseminar series, or telesummit, with 6-12 relatively well-known experts related to a topic where you're employed. Usually the telesummit sessions take place in just a concentrated one-week or two-week period. Each session includes a one-hour interview that you inquire of a single from the well-known experts.
You'll have to have a web site or web site that pitches your telesummit theme and offers photos and bios with the presenters and descriptions of these sessions. The well-known experts are required to announce the free series for their lists, so you make that as easy as possible for the kids by providing these with e-mail they're able to quickly customize and send with their followers.
Your experts receive commissions on any upsell sales from people who register through their link. They also be able to make a brief sales pitch on the end with their interview.
Encourage attendance in the free telesummit sessions by sending reminder emails ahead of each session. You may want to provide links for the recordings of those sessions for people who missed more than one from the calls.
Step 2: As the telesummit draws to your close, pitch all the teleseminar series participants on the paid class along with you that's in connection with the telesummit theme but delves into one topic area in depth. If all moved as planned, you do have a set of involved and motivated participants, both from the own list and those of the professionals who spoke in the telesummit sessions. Those on this list know you and trust you because you moderated every one of the expert interviews. Send repeated pitches to the paid class to the telesummit participants before the class fills.
Step 3: When people register for your paid class, they're also pitched on expensive private coaching along for a passing fancy topic. Be sure to limit the amount of private coaching slots, so this results in as being a rare and valuable chance for in-depth learning and development. After the paid class ends, send additional pitches to the private coaching option.
Someone I observed repeatedly by using this marketing funnel charged $197 for the six-session paid telecourse pursuing the free telesummit and $1997 to the private coaching upsell. It was very profitable to be with her also it is likely to be for you personally, too!
Veteran teleseminar presenter Marcia Yudkin provides hundreds more tips and how-to's in their own "Teleteach for Profit" course ( Learn how to plan, promote and deliver profitable teleseminars, whether you're operator, small business owner, nonprofit or doctor.
Veteran teleseminar presenter Marcia Yudkin provides hundreds more tips and how-to's in her "Teleteach for Profit" course ( Learn how to plan, promote and deliver profitable teleseminars, whether you're an entrepreneur, business owner, nonprofit or health care worker.Article Source: teleseminar presenter Marcia Yudkin provides hundreds more tips and how-to's in their own "Teleteach for Profit" course ( Learn how to plan, promote and deliver profitable teleseminars, whether you're an entrepreneur, company owner, nonprofit or doctor.
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