What Is A Keyword Research Tool?
Introduction
Maybe you might be much like me and you are clearly not used to online marketing. You might think which a good plan, expressed well, factual, and filling a need would have been a "home run". Then you find out you'll want to have "keywords" embedded in your articles. Perhaps you're even savvy enough to know that Google provides a free tool for this purpose.
So over to Google to go only to learn that because you think of keywords which are not specific enough. Being the diligent affiliate marketer that you will be you "data mine" your initial keyword searches several generations. In the end you happen to be satisfied you've produce the very best keywords and key phrases to your niche.
And then, you look up at the clock and see a couple of hours have gone by and you also haven't written one sentence of content. A quick calculation sees this "market and keyword research thing" will almost certainly raise the time it takes you to share enough posts to get "ranked" by about 10 hours each week, or more.
So you get some advice from those who have been only at that thing for a while and they also tell you you will want to use a "Keyword Research Tool". Great, another online sites I am anticipated to evaluate, use, as well as, purchase.
A Keyword Research Tool (KRT) Defined
A Keyword Research Tool is a program that cuts down on the time it takes to finding optimal keywords (what is called by some "low hanging fruit"). It runs an algorithm that simplifies and accelerates the process. Sure, you could continue using the Google tool manually. However, you must be realizing by now how the time you may spend doing technical things along with your internet business discounts other more profitable aspects of your company.
Criteria For A "Good" KRT
A good KRT you will save time (that's money), permit you to dig further to your niche phraseology (perhaps lowering your search competition), and and definately will suggest alternate wording. The simple adding of a word or transposition in the words can radically effect the ranking in the keywords.
In addition to performing it's primary search function it would be really helpful when the KRT you utilize offers a quality analysis (rather than only a listing of numbers). Other metrics offered will include monthly traffic, expected traffic along with your usage, web page competition for the keyword, as well as a ranking of all the so-called keywords that can up (letting you find and select the best).
An Example Of A "Good" KRT
An example of a good site would be Jaaxy. The searches which you perform on Jaaxy are automatically pemanently stored. A free trial offer is available that enables for 30 free searches before you've got to decide to spend money on the 19$/month or 49$/month plans.
There are 5 metrics that Jaaxy analyzes for:
Monthly Searches: The average amount of searches the keyword receives monthly. The major engines like google are audited just for this data.
Estimated Traffic: The estimated traffic if you receive first page search results rankings
The "QSR" or "Quoted Search Results": The variety of competing websites ranked in Google with this exact keyword or phrase.
The "KQI" or "Keyword Quality Indicator": Is an indicator that gives a simple color scale evaluation from the metrics. Red indicates poor keyword positioning, yellow is be cautious, and green indicates a good keyword or phrase to use.
SEO "Power": Is a numeric score determined by competition and traffic. The best score will be a 100. The higher the better.
The process of keyword research is quite a bit enhanced when working with an email finder service including Jaaxy (you will find others out there). You can do in minutes what's going to require hours to do manually on other sites. Most in the sites like Jaaxy have other enhancements that I haven't mentioned (For instance, Jaaxy has a Brainstorm feature that shows what the "hot topics" are right this moment for the major search engines like yahoo).
Summary Comments
We have discussed that of a keyphrase research tool is, what services it ought to offer, and presented an example of a good one (Jaaxy). I know that the technical work for your website will be greatly enhanced when you utilize a keyword search tool.
I recommend getting a niche research tool you are at ease with. The nominal investment will likely be more than compensated for by saving time and boosting your keyword search creativity (get more information at more articles).
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